Comedian Mike Birbiglia tried many different outlets for his creativity. In 2004, Dog Years became his debut album for the label. His fan base grew quickly and soon indie-style T-shirts quoting Birbiglia routines were virally spreading the word. As “Cracker, please” and “Only we can call each other Cracker” shirts were being spotted on hipsters, the comedian returned with the CD/DVD combo Two Drink Mike in early 2006.
Based off his blog of the same name, My Secret Public Journal Live appeared in 2007. Birbiglia opened his first off-Broadway show, Sleepwalk with Me, the following year, and spent the rest of the decade spinning that show into different projects. An accompanying nonfiction book, Sleepwalk with Me and Other Painfully True Stories, appeared in 2010, followed one year later by the album Sleepwalk with Me Live. Another stage show, Mike Birbiglia’s My Girlfriend’s Boyfriend, opened that March.